In a significant announcement, Dewan Farooque Motors Limited (DFML) unveiled its plans to recommence local assembly operations of KIA Commercial Vehicles in Pakistan, with the iconic KIA Shehzore slated for launch in 2024. This move marks a strategic step towards enhancing the automotive landscape in the country and catering to the evolving needs of consumers.
DFML’s commitment to delivering high-quality vehicles and comprehensive after-sales services is evident in its dedication to establishing a robust nationwide dealership network. This initiative aims to ensure accessibility and satisfaction for customers across Pakistan.
The details
“The management of Dewan Farooque Motors Limited is pleased to announce the start of local assembly operations of special purpose KIA Commercial Vehicles in Pakistan with its product KIA SHEHZORE very soon in 2024,” the filing stated.
“We look forward to continuing to serve the people of Pakistan with high-quality products and after-sales services through our strong nationwide dealership network,” it added.
The Technical License Agreement (TLA) signed between DFML and KIA Corporation (Commercial), Republic of Korea, on November 7, 2023, underscores the strategic partnership forged to facilitate the assembly and manufacturing of vehicles tailored to the local market.
The Legacy
Having been incorporated in Pakistan as a public limited company, DFML boasts a legacy of innovation and resilience in the automotive industry. From assembling and progressively manufacturing vehicles to sales operations, the company has consistently strived for excellence.
The iconic Shehzore nameplate, synonymous with reliability and versatility, holds a special place in Pakistan’s automotive history. Dewan Motors’ ingenuity in conceptualizing the Shehzore brand resonates with consumers, exemplifying its foresight and market understanding.
As DFML embarks on this new chapter with the reintroduction of the KIA Shehzore, it signifies a promising future for the automotive industry in Pakistan. With a renewed focus on quality, innovation, and customer satisfaction, DFML is poised to redefine standards and contribute to the nation’s economic growth.
What is the point to launch this model, we already had his sibling Hyundai H-100, and a chinese copycat ?