United Alpha 2022

United Motors Pakistan has launched a small 1000cc hatchback, the United Alpha. Unveiled on the 2nd of January, this will be Pakistan’s first car of 2021. Followed by the launch event in Lahore, locally assembled CKD units will go on sale in the local auto market. United Motors might also launch an automatic variant of the Alpha model in the near future.

United Alpha current_year has a history with Pakistan. In 2005, Chery Automobiles Co. of China entered the Pakistani market with their famous family car, the Chery QQ. The 800cc car had a reliable build quality and a lot of promising features. However, at that time, Suzuki Mehran and Daihatsu Cuore were the champions of local hatchbacks. So, this Chinese car could not compete with the Big 3 (Honda, Suzuki, and Toyota) and failed in the local market. 

This time, Chery QQ is making a comeback in Pakistan with a new name, new face, and a new strategy. One of the things that are different about the United Alpha launch is that United Motors is the sole owner and supplier of this car. Chery Automobiles Co. is no longer part of this debut.

Feature Highlights

United Alpha current_year Pakistan will be launched with a lot of new features such as:

• 993cc 4-Cylinder Engine

• 5-Speed Manual Transmission

• Power Steering

• Power Windows

• 13-inch Alloy Wheels

Engine

Alpha has a 993cc 4-cylinder engine, capable of producing 69hp and 93Nm Torque paired with 5-speed manual transmission.

Competitor

United Alpha Pakistan will be competing against the 1000cc hatchbacks Suzuki Wagon R, Kia Picanto, and Suzuki Cultus.